A small group of people with a great vision:


An unforgettable learning experience.

The MICE Workshops

MICE al cole

MICE Festival

Our Goal and Activities

We focus on promoting the use of audiovisual media as a learning tool. We want children and young people to enjoy learning with them, both in school and in their free time. To achieve this, we encourage their proactive and creative use, so they are not mere passive recipients of information. We motivate them to master the media codes and take ownership of their own audiovisual experience!

Throughout the school year, we organize a variety of activities: workshops, exhibitions, competitions, and our festival. For 15 days, we bring fun and learning through cinema to every corner of the Valencian territory. With screenings for students and open public screenings in over 25 venues in towns, we become the big screen that showcases students’ works, as well as a source of exciting educommunication activities.

In our program, you will find:

We offer courses, seminars, conferences, masterclasses, workshops, and many other activities to promote children’s audiovisuals and the dissemination of culture in their field of action.

We facilitate the circulation of information about services, goods, and products that aim to promote children’s understanding of the audiovisual world.

Regular meetings with teachers and other education and communication agents to share ideas and learn together.

Congresses, workshops, festivals, or any type of event to promote cultural exchange at the international and national levels.

Activities to establish and maintain cultural links, collaborations, and agreements with all public or private entities that help us promote audiovisuals among children.

Our History

was established in Valencia in 2013 with the purpose of organizing the MICE film festival. Driven by the passion of Josep Arbiol, a cinephile and primary school teacher with experience in educommunication and international festival participation, the association recognized the significance of audiovisual education in a world increasingly influenced by media and technology.

Since its inception, we have expanded our activities throughout the year, transforming our festival into a global reference for educommunication. Our itinerant program has taken the MICE message and experience across the entire Valencian Community and far beyond, leaving an indelible mark on the world of education and cinema.